A creative and strategic Product Marketer with a passion for storytelling and data-driven decision-making. I specialize in segment marketing, driving visibility for emerging products, and crafting compelling messaging that resonates with both internal teams and target audiences. With a background spanning SaaS, Ed Tech, and B2B solutions, I excel at connecting the right people, optimizing go-to-market strategies, and rallying support for underdog products to drive growth and impact.

PRODUCT MARKETING EXPERIENCE

Constant Contact

2023 – PRESENT

Project Management Institute

2022 – 2023

EMA Design Automation

2019 – 2022

Freelancer

2013 – 2020

Product Marketing Manager

Partner Programs, Segment

  • Manage Product Marketing for all partnership programs which received a 89% increase in revenue within one year

  • Create product story, positioning, messaging, and additional foundational assets

  • Develop ICPs and personas for partners and general users

  • Collaborate with Research to learn valuable insights about target industries and competitors

  • Facilitate brainstorming workshops to identify problems and work collaboratively towards solutions

  • Present insights, data, and foundational Product Marketing assets to ELT and key stakeholders - lead activities and ensure better understanding across teams

  • Collaborate on internal sales assets, and create external materials to showcase core value of programs and features

  • Mentor two employees interested in Product Marketing, and coach team members on how to create better positioning for their product areas

  • Contribute to multiple tiger teams, including the development of a more optimized pitch deck and the creation of a new partner program

  • Create templates and presentations for the rest of the Product Marketing team

Global Product Marketing Lead

Emerging, Membership / Community

  • Collaborated with teams across Brand, Communications, and Marketing to execute strategy

  • Engaged with marketing agency partners, content creators, product team, and global sales to develop a deep understanding of the market

  • Created and manage messaging, positioning, and competitive analysis documents for products

  • Assisted in product designs, and website updates

  • Worked with product teams to establish OKRs, and created dashboards to monitor performance

  • Collaborated with regional teams to localize marketing materials 

  • Worked on Growth Hacking sub team to analyze problems in other products/markets, come up with solutions, and present to key stakeholders

Sr. Product Marketing Specialist

Emerging, Partner Programs

  • Instrumental in developing Ultra Librarian's positioning, messaging, and branding to establish them as a leader in the CAD library space leading to a 600% increase in avg. monthly user registrations

  • Led the Ultra Librarian website and services redesign

  • Developed strategy and product roadmaps to present and receive stakeholder buy in and drive project timelines

  • Developed new products, packages, and pricing to better serve our customers and partners

  • Partnered with sales leadership to deliver ongoing sales enablement materials and pitch decks

  • Coordinated with PR and events department to increase exposure and create momentum

  • Measured and reported on success across messaging, new user acquisition, monthly active users, client campaign success, as well as website traffic and conversions

OTHER PROFESSIONAL EXPERIENCE

YPC Media Family of Companies

2016 – 2019

Marketing Project Manager

Contract: 2019

  • Manage digital marketing campaigns for clients

  • Supervise and support large scale marketing campaigns

  • Maintain communication between partners and design teams

Director of Strategy

2019

  • Collaborated with C-Suite executives on vision casting and company direction

  • Developed strategy and roadmaps to present to C-Suite executives, receive stakeholder buy-in, and drive project timelines

  • Established the Corporate Marketing Department responsible for training, brand messaging, and campaigns

  • Created and presented large-scale, digital media strategies for enterprise clients 

  • Created and delivered presentations to educate and review analytics, positioning, and GTM strategies to Executives

Director of Inbound Marketing

2018

  • Managed marketing budgets and ad spend across several teams

  • Oversaw communication between key stakeholders, partners, and clients surrounding the company business merger

  • Established and maintained B2B marketing strategy for both Platypus and YPC Media brands

  • Created and curated content including blogs, video, and social posts

  • Worked closely with sales to help create relevant customer-facing, sales enablement materials

Social Media Research & Development

2017 - 2018

  • Implemented social media best practices for clients, and stayed up-to-date on regular changes in social platforms

  • Wrote blogs and maintained internal/external newsletter about social media management

  • Held regular training sessions for account managers on social media and social strategy

  • Created and maintained a library of training documentation

  • Support employees during relevant training, advised on appropriate certifications, and trained others for certifications

  • Researched social compliance to ensure no policies were being violated and adjusted procedure if necessary

Marketing Specialist

2016 - 2017

  • Managed premium social media clients and contracts

  • Consulted with clients on the best marketing products to fit their budget and objectives

  • Tracked campaign performance and generated monthly reports

  • Presented monthly reports to clients and created recommendations for moving forward

  • Developed new packages and pricing structures with a small team to better serve client's needs using surveys and client feedback

  • Designed a library of social media content for clients to use, as well as an internal library of resources for other consultants

Marketing Consultant & Band Manager

  • Assessed current online presence and created strategies for clients to achieve short-term and long-term goals

  • Scheduled and coordinated tours and recordings

  • Negotiated recording & performance contracts

  • Cultivated excellent relationships with vendors including recording studio owners, venue owners, and designers

  • Developed musician's branding and merchandise

Education & Certifications

  • Bachelor of Music Honours

    University of Aberdeen / 2009 - 2013

  • PMC - II (Foundations & Market)

    Pragmatic Institute / 2023

    PMMC-I

    Product Marketing Alliance / 2022

    PMMC-II

    Product Marketing Alliance / 2025

    PMA Masters: Messaging, Persona, Positioning, Segmentation, and more

    Product Marketing Alliance / 2025

  • Fundamentals of Agile & Waterfall Project Management

    PMI / 2022

    Google Project Management Professional Certificate

    Coursera / 2022

  • Facebook Certified Planning Professional

    Meta / 2018

    Google Ads

    Google / 2017

    Google Analytics

    Google / 2017

    Mobile Sites

    Google / 2017

  • Generative AI for Project Managers

    PMI / 2023

    Wicked Problem Solving Practitioner

    PMI / 2022